Euro space organisation launches agency search

The European Space Agency, a consortium behind the launch of the Ariane rockets, is looking for an advertising agency network to raise awareness among taxpayers and governments alike.

The ESA, which is funded by 14 member states, including the UK, France, Germany and Italy, has spoken to 16 agencies who are competing to be put on a shortlist of two or three. Two years ago, the ESA’s public image suffered a damaging setback when one of its rockets exploded seconds after its maiden launch.

An ESA spokesman says: “As a brand, ESA is not well known or is known in the wrong way. Ask someone about ESA and they say, ‘what’s that?’.”

The appointed agency will be asked to conduct an initial research project, looking into ways ESA can present its image more effectively across Europe.

A spokesman for ESA says that it will be looking at “different means of communication”, including public relations and advertising.

According to a source at the consortium, one of the key selection criteria will be the strength of the agencies’ networks across Europe.

The Paris-based European Space Agency was set up in 1980, with the objective to promote space research and technology.

ESA launches space probes and satellites and works with companies’ international operations, such as Inmarsat, a mobile satellite organisation.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here