Little Chef marketing boss quits in wake of ad review

Little Chef marketing manager Jenny Heath has quit only two months after completing a re view of its 5m brand advertising account and awarding it to Grey Advertising.

Granada Group is in the process of restructuring marketing for Little Chef but Marc Bell, marketing manager at the Granada-owned Travelodge budget hotel chain, will oversee both brands in the interim.

It is not known if Heath, Little Chef’s most senior marketer, who is on planned leave at present, has another job to go to. Day-to-day running of the marketing department at Little Chef will be handled by assistant brand manager Clare Syrett until the reorganisation is completed.

Heath handed the 5m TV branding blitz, on air until September, to Grey after a three-way pitch against M&C Saatchi and TBA Marketing. TBA was retained to work on print and radio ads (MW March 5).

Heath, who took full responsibility for marketing after deputy managing director David Bradley left in January, backed the use of the Little Chef cartoon in the TV ads.

Prior to joining Little Chef, she worked in the marketing department at Ranks Hovis McDougall and became marketing manager of Bright Reasons restaurants – which owns the Pizza-land chain- in 1994.

Granada is pursuing a policy of expansion in the motorway café market – speculation is mounting that the company is planning to bid for Roadchef, the UK motorway services group.

Bell refused to comment and Syrett was unavailable for comment as Marketing Week went to press.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here