Virgin has joined forces with the RAC to launch a range of co-branded themed holidays.
The joint initiative, called Classic Global Drives, features ten driving holidays in the US, Australia and South Africa which will be promoted in co-branded brochures.
The brochures will be sent to RAC members and will also be available from the direct operation Virgin Holidays.
The news coincides with Virgin Holidays’ first European product, called Virgin Sun, which offers short-haul holidays.
Virgin Holidays offers trips to the US, the Caribbean, the Far East, Australia, South Africa and Mauritius and is expected to carry 250,000 passengers during the 1996/97 travel season.
Classic Global Drives include film and music inspired routes, such as Steve McQueen’s ride through San Francisco as featured in the movie Bullitt, Thelma and Louise’s drive along the Grand Canyon from the film of the same name, and a drive along Route 66.
Virgin and the RAC will also offer holidaymakers the option of travelling the routes in classic American cars, such as Cadillacs and other convertibles.