The Bates Group is looking to extend its grip on the Center Parcs account in a pan-European pitch for the above- and below-the-line account. Bates Europe is pitching against Saatchi & Saatchi Advertising Worldwide, J Walter Thompson Europe and the DDB network for work which spans Belgium, the Netherlands and Germany for an account valued […]
ITV is linking up with Times Newspapers and Vauxhall, its broadcast sponsor for coverage of the World Cup, for an interactive scratchcard competition. The Times and Sunday Times are due to distribute 5 million game cards to readers who will need to check the newspapers and Vauxhall’s sponsorship credits to see if they are winners. […]
Chris Sedgwick is understood to have quit as marketing director of London dance radio station Kiss 100 FM to return to Cadbury Schweppes less than a year after leaving the company. Sedgwick, who left last week, is expected to join Cadbury Schweppes’ Watford offices as east European marketing director early next month. Sedgwick joined the […]
As designers responsible for the brand identity development of three train operating companies with the National Express Rail Group, we were surprised to read so little of that group’s sophisticated brand development practices in your feature “Getting on Track” (MW March 26). NEG has recognised that the railway companies need the freedom to respond to […]
lain Murray’s column “How direct mail can get hairy” (MW March 26) is a lesson for all direct marketers in how not to run a campaign. But I must take exception to his point that mailing lists are an imprecise tool. The lists that we manage for our clients are anything but imprecise. There are […]
The VF Corporation has handed the 12m Lee Jeans advertising account across Europe to US agency Fallon McElligott. The appointment follows a decision to position the brand as a fashion label. Fallon handles Lee’s US advertising. The win will accelerate its plans to open a London office. Robert Senior and Michael Wall’s resignation from TBWA […]
Some 20 or so years ago, before someone realised what a terrible liability this represented, I was TV air-time buyer at J Walter Thompson for a brief period. At that time the TV buying process operated on a set of rudimentary principles between companies and individuals who were, at best, described as gifted amateurs. Most […]
It is 50 years since Aneurin Bevan oversaw the creation of the National Health Service. A bright new universal scheme to provide a safety net for the whole population that in recent years has become more closely associated with waiting lists, shortages and low pay. In that 50 years, and especially in the past 15, […]
Shell is being sued for allegedly breaching copyright on the concept idea it used to create its Shell Smart Card loyalty programme. The legal row could further delay the national roll-out of the scheme. It has been tested in Scotland for the past 12 months and was to have been introduced nationally at the end […]
By the time you read this the full toll will be known. At present it is too early to assess the impact of humankind’s Eastertide wrestling with flex and voltage, ballcock and spanner, aluminium ladder and gravity, Elastoplast and scissors. When the annual spring battle to put up laminated chipboard shelves is over, and the […]
Cadbury Schweppes is launching a 6.5m ad campaign for Dr Pepper this week (MW April 9). It is Cadbury Schweppes’ biggest UK spend on the brand since the company acquired it – along with 7-Up – in a 1.6bn takeover of the Dr Pepper company in 1995. In the US, Dr Pepper lies in third […]
Mobile phone operator Orange is to introduce cheaper rates for customers who make mobile phone calls from or near their homes. The new location-based service aims to encourage callers to use their mobile instead of the fixed phone line in their home. It is expected to be a cornerstone of Orange’s forthcoming TV advertising campaign, […]
The breathtaking pace of change in the packaged goods sector was underlined in Hamburg earlier this month when over 2000 delegates from across Europe gathered for the 3rd European conference on Efficient Consumer Response. Three years after the European ECR bandwagon got rolling, it has led to the biggest grocery industry conference ever and, judging […]
As designers responsible for the brand identity development of three train operating companies with the National Express Rail Group, we were surprised to read so little of that group’s sophisticated brand development practices in your feature “Getting on Track” (MW March 26). NEG has recognised that the railway companies need the freedom to respond to […]
Sales of National Lottery Instants have fallen to one of the lowest levels ever in the three weeks since the launch of BBC television show Big Ticket, which was intended to reverse the decline in scratchcard sales. In the week ended April 11, sales fell to just 14m, down 700,000 on sales in the week […]