Lever is launching Persil detergent tablets nationally this week in its most significant new product introduction since the ill-fated Persil Power launch of 1994. The tablets are being sold into supermarkets this week, and will appear on shelves from next week. A heavyweight advertising campaign to back the launch is expected through J Walter Thompson, […]
Somerfield has ousted marketing director David Coles and Kwik Save managing director Derek Pretty to strengthen its control in the 1.2bn merger with Kwik Save. Somerfield chief executive David Simons will take “personal charge” of the Kwik Save business from Pretty as the chain is integrated with Somerfield over the next year. City analysts believe […]
Cadbury is launching a new countline called Marble next month supported by press advertising through GGT and new Coronation Street sponsorship credits. Marble, which has been tested in block format in Australia, is a marbled milk and white chocolate bar with a hazelnut praline centre. The new “everyday indulgence” bar will be promoted as a […]
Boxer Prince Naseem and rapper Coolio are among the unlikely celebrities chosen to feature in the relaunch of teenage girls’ perfume, Anaïs Anaïs. The Cacharel-owned fragrance launches a pan-European ad campaign on MTV and in magazines later this week. A radio campaign will also be considered later in the year. The 60-second TV ad revolves […]
Carlsberg-Tetley has pulled out of talks to sponsor ITV’s Fantasy World Cup programme at the 11th hour. The show, starring comedians Frank Skinner and David Baddiel, became famous on BBC as Fantasy Football League, but transferred to the commercial network last September. According to both media buying and sponsorship sources, the original price tag of […]
The ITV programme sponsorship market is approaching its tenth anniversary.
Motor insurance breakdown company Green Flag has promoted Hillary Williams to the marketing director’s post that has been vacant since February. Williams fills the role left vacant by Andrew Cornish’s promotion to managing director two months ago. She was formerly the company’s direct response business manager. Williams’ role will be to oversee the remaining, but […]
The real problem with outdoor,” said a despondent agency media director some ten years ago, “is that ultimately it is about men with brooms and buckets of glue.” Dismissive though his comment was, it contained an element of truth. Outdoor was indeed very much the poor relation of TV and print. A glance at the […]
BSkyB has angered fans of medical drama ER by showing weeks of repeats after being hit for the first time by delays in the US transmission. Under Sky’s agreement with ER’s distributor Warner Brothers, it cannot screen an episode in the UK before it has been shown in the US. But weeks of sporadic interruptions […]
There have been two significant developments during the past fortnight.
A new press campaign for the Honda CRV uses pieces of road surface shot at unusual angles to make up letters. They spell out ‘automatically switches between two and four wheel drive’. The campaign, created by CDP, breaks in May and will run for three months in the national press and style magazines. The creative […]
Telecoms giant BT is on the verge of launching the UK’s first handset to act as a mobile phone outside and a cordless phone inside, under the brand name One Phone. The new product is on trial at several BT buildings in the UK and will represent the first foray into “convergent telephony”, where mobile […]
Cinema’s two sales houses, Carlton Screen Advertising (CSA) and Pearl & Dean, have scrapped plans to set up a trade body to market the medium to advertisers and their agencies (MW November 1997).
Ray Hall, the director of bureau at the Audit Bureau for Circulations, has suddenly left the organisation. His departure came on the same day as a meeting with the chairman of the ABC Geoffrey Copeman on Thursday last week. Austen Hawkins, head of sales & marketing for ABC, says: “There was a mutual agreement that […]
The History Channel unveils a TV advertising campaign this week.