Briefs

Eagle Star Direct (www.eaglestardirect.co.uk) is extending its online insurance business to offer travel insurance as well as motoring cover. The travel insurance application, developed for Eagle Start Direct by e-commerce specialist Entranet, enables customers to buy travel insurance instantly over the Internet, or simply to get a quotation or policy information. The motor insurance site claims to have attracted 1,500 customers to its online motor insurance service since its launch last August.

The Times/Sunday Times Website achieved a total of 10.3 million page impressions in March, according to its tenth audit certificate issued by ABC//electronic last week (April 30). Page impressions generated by visits through the Times gateway to the joint Website, at 5.2 million, ran slightly ahead of impressions generated by visits through The Sunday Times ‘gateway’ to the site.

Peugeot has launched a UK Website (www.peugeot.co.uk) aimed at potential car buyers, offering specification details on its car range and an online price quote service. Peugeot’s direct marketing manager Bill Sullivan defended the car manufacturer’s late entry into online promotion, saying: “We’ve taken our time to assess what would be really useful to our customers rather than create a site quickly as a knee jerk reaction to our competitors.” The site has been designed by Brann Interactive.

Paragon Car Finance has launched a Website (www.paragon-cars.co.uk) offering consumers the chance to choose their preferred car and method of financing online, and have the car delivered to their door. According to the finance company, the service is aimed at customers who ‘do not have the time or inclination to tour dealer showrooms and compare funding options’.

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