CWC starts 7m press ad attack on BT

Cable & Wireless Communications rolls out a 7m press ad campaign this Sunday featuring a money-back promise to BT customers.

Cable & Wireless Communications rolls out a 7m press ad campaign this Sunday featuring a money-back promise to BT customers.

It is the first stage of CWC’s 40m below-the-line push, which was split between Grey Integrated and Black Cat last month.

The “three promises” ad, by Grey Integrated, is the first in a series seeking to convert BT customers by promising to save them money.

It offers a “double-the-difference” payment if a saving is not made in the switch from BT to CWC.

Customers can also benefit from retaining their telephone number, a maximum Saturday national call charge of 50p and 100 minutes of local evening free calls every month.

A spokeswoman for BT respond-ed to CWC’s price promises, saying its own discounts could save customers up to 43 per cent: “We may never be the cheapest but we offer excellent value for money.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here