DIGESTS

John Ayling & Associates has won the 1m Barnardo’s media buying account. Bartle Bogle Hegarty won the creative account last month.

John Ayling & Associates has won the 1m Barnardo’s media buying account. Bartle Bogle Hegarty won the creative account last month.

British Interactive Broadcasting has appointed Wolff Olins to produce a brand identity for its interactive service, due to launch later this year.

Condé Nast has linked up with the Telegraph group to offer one of nine titles free to readers of The Daily and Sunday Telegraph, as part of a promotion to be launched this weekend. The promotion will be supported by an ad campaign on Sky, Channel 4 and Virgin Radio.

The Times’ Saturday magazine has teamed up with fashion and beauty retailers to offer the paper’s readers a 20 per cent discount on a number of brands, including Jones Bootmaker, Racing Green and L’Oréal, from May 9.

Yardley is launching the next stage of its 2.5m campaign starring Linda Evangelista in June with an ad to support its Lip Splash product (right). Creative work is by Gotham and media buying by Western International Media.

Granada Media Group has appointed Stephen Ellis as its first director of broadcasting for its joint venture with Littlewoods, called the Home Shopping channel. Ellis was previously a director of advertising and production agency Ortmans Young International.

Colin Tough, editor in chief of IPC Magazines New Media, has been appointed IPC New Media publishing director. IPC’s new media activity covers all aspects of electronic publishing, including the development of electronic programme guides for digital TV.

BBC Online has been confirmed as the leading UK-based Internet content site, with 21 million page impressions, according to figures released by ABC//electronic. The BBC has issued a consultation document seeking licence payers’ views on future plans for the BBC’s Online Services.

Kate Lowe, former advertisement director for Vogue, has been appointed advertisement director for Condé Nast Traveller. She replaces Paul Gorter, who has left the company.

Loaded will hide 50 50 notes in its June issue to celebrate the magazine’s 50th issue in June. IPC claims this is the first time cash has been given away with a magazine.

Martin Bell MP has said that the advertising industry ‘feels embarrassed’ by some political posters placed on its hoardings. He was giving evidence to the Neill committee on standards in public life, which is looking at restrictions on advertising by political parties.

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