Nissan strikes Professionals TV deal

Nissan has struck a deal to supply one of its top-of-the-range cars for a remake of The Professionals, one of the cult series which it parodied in a popular series of ads for the Nissan Almera GTi.

The updated version, called CI5 – The Professionals, features two characters called Chris Keel and Sam Curtis, in place of the original Bodie and Doyle played by Martin Shaw and Lewis Collins in the original series.

In the new series, a Nissan 200SX sports coupe will be driven by Keel, played by actor Kal Weber. Upmarket car manufacturer Lotus has also struck a deal to supply an Esprit for the character of Curtis, played by Colin Wells.

Negotiations are underway to sell the series around the world, including the UK. Episodes have already been shot in South Africa, America and France.

Quentin Griffiths, a director of Entertainment Marketing, which brokered the deal for Nissan and Lotus, says: “The Professionals offers one of the most high-profile TV placements for us because of the international ramifications.

“There could be an audience of up to 100 million around the world.”

Possible repeats, video deals and a spin-off feature film offer more exposure for Nissan and Lotus cars.

Entertainment Marketing, partly owned by Carat UK, also arranged the wardrobe for Curtis, courtesy of Hugo Boss.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here