Post Office launches review of 50m advertising account

The Post Office has called a review of its 50m advertising business.

The Post Office has called a review of its 50m advertising business.

The review is understood to be statutory and is being put out to tender. It is believed to include all above- and below-the-line activity.

The Post Office employs a roster of agencies, including J Walter Thompson, Bates Dorland, McCann-Erickson and Ogilvy One. According to ACNielsen-MEAL, it spent more than 34m in 1997 on advertising activities, ranging from Bureau de Change to Parcelforce and the Postal Service.

The 50m figure is quoted in the tender note in the Official Journal of the European Community (OJEC), which also includes a review of the Post Office’s market research, management consultancy and opinion polling contracts among 11 service contracts being reviewed.

The tender document, which appears to ask for credentials rather than full bids, says that the “competition” for the contracts will take place on a staggered basis between now and March 1999. But the Post Office was unable to say at which stage the advertising services review would begin and nobody was available for comment on the extent of the review.

It is believed that the contracts for some of the business, including Royal Mail, do not formally end until next year. The procurement is being co-ordinated by the Post Office Purchasing Services division, based in Swindon.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here