Standard Life Bank unveils TV campaign

Standard Life Bank launches its first TV ad campaign next week with a series of executions featuring people using imaginary telephone handsets – a device which sparked a row with BT last month.

The 750,000 TV push through The Union breaks on May 11, following a press campaign. Four executions will run on terrestrial and satellite channels throughout Scotland and the Granada region.

In April, a row broke out over which company used the hand device first. Standard Life accused BT of copying its “invisible phone” trademark in its “Good Vibrations” commercials.

The matter was resolved after an “amicable agreement” and BT discontinued its ad.

The new commercials feature business and personal savings accounts and focus on the simplicity of telephone banking.

A corporate campaign for Standard Life will follow later this year.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here