DIGESTS

Cadbury has confirmed that Mark Smith is its new UK marketing director, as revealed in Marketing Week (February 3).

The legal case between Ford and the German publisher Burda Holdings over ownership of the Focus name has been postponed until June 4.

Walkers Snack Foods is launching the Cheetos cheese puff snack brand with TV advertising breaking on June 21.

Thomas Cook is seeking a marketing director for its new division, Thomas Cook Global Service.

The Co-op claims it will be the first retailer to label salt content on the front of its own-label food products.

Unicef is to endorse Baby Welcome packs sent by consultancy Global Baby Marketing to young mothers.

Colman’s English Mustard is launching an advertising campaign this week featuring the Colman’s pig singing the Bee Gees hit ‘Stayin’ Alive’ (right). The campaign was created by J Walter Thompson.

The Whitbread Beer Company is launching an interactive advertising campaign in national newspapers for Boddingtons on May 16 through Bartle Bogle Hegarty, with media buying through Motive Communications.

Arrows Grand Prix International has appointed Richard West as its sponsorship and marketing manager. He has worked in the marketing departments of Williams and McLaren Grand Prix.

The High Court will today (Wednesday) decide if British Airways can halt an action by easyJet, which seeks to block BA’s entry into the budget air travel market.

McVitie’s is to launch a Go Ahead! branded potato snack called Potato Bakes next month.

Vaux Group, the regional brewer and hotel company, is to appoint a chief executive from outside the group.

Carlsberg-Tetley will unveil a 3.5m ad campaign for Carlsberg Lager this week. The push will focus on its status as official beer of the England team.

Incentive 98, the 15th Incentive International Exhibition, takes place at London Olympia from May 12-14. It will feature a millennium dome showcasing products and services suitable for millennium promotions.

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