Flexibility works for everyone

Regarding the Women in Marketing piece (MW Promotions & Incentives Supplement, May 7).

Regarding the Women in Marketing piece (MW Promotions & Incentives Supplement, May 7).

At The Publishing Team, we agree that employing women returners makes sense. After all, 80 per cent of those working in publishing are female. But how many publishing companies actively encourage women with young children to return to work on a part-time or flexible basis?

Like the sales promotion industry, we employ a number of women who all have flexible working packages, allowing them to work from home or come into the office according to their needs – and we have been doing this for many years. This approach benefits everyone: we retain the skills of experienced editors, publishers, designers and promotions experts, and they all feel part of an integrated team.

We operate a flat structure which allows everyone to get involved in the projects that suit their skills, so no one is over-looked. Working within a flexible office, staff can spend 50 per cent of their working week avoiding the commuter rush and working from home. As a result, we have cut company overheads by 50 per cent since we began working this way in 1995.

Lorraine Pearson

PR manager

The Publishing Team

London EC1

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here