Vodafone chief in sudden departure

Vodafone Retail managing director Peter Edwards has left the company less than 12 months after spearheading the 35m radical revamp of its 240 outlets.

According to a source close to the company, Edwards’ departure is linked to a disagreement over spending on advertising and marketing.

Money earmarked for spending in these areas was apparently spent on an alternative promotion. This is denied by the mobile phone operator which says his departure was “amicable”. Edwards left on Monday but it is not known if he has a job to go to.

Vodafone spokeswoman Corinne Norris says: “Peter Edwards has decided to leave the company – it was an amicable agreement. Effectively he has left already but officially his employment will finish at the end of this month.”

Peter Bamford, managing director of Vodafone Distribution, which includes Retail, Connect and Corporate, has taken over the role until a new managing director is appointed. “It is likely the new managing director will come from outside the group,” says Norris.

Edwards was managing director of Talkland for five years and became managing director of Vodafone Retail when it was created in July 1997. All mobile phone outlets under the Talkland, People’s Phone, London Car Telephones and Astec Buzz names were subsequently rebranded Vodafone.

Vodafone is also searching for two top-level marketing executives to head new dedicated “pay as you talk” and “loyalty” marketing teams, based in Newbury (MW May 7).

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here