Y&R scoops 154m global Danone brief

Young & Rubicam has won Danone’s $250m (154m) global account to handle advertising and direct marketing for all the group’s dairy products.

Young & Rubicam has won Danone’s $250m (154m) global account to handle advertising and direct marketing for all the group’s dairy products.

The news comes on the day Y&R, the group company, floated in the US. Shares in the agency started trading on the New York Stock Exchange at $26 (15.75) yesterday (Tuesday) morning and had risen by more than $2 by mid-afternoon. The group is valued at over $2bn (1.25bn).

Y&R, the ad agency, and its sister direct marketing agency Wunderman Cato Johnson already work for Danone in 20 markets. But the consolidation of the account strips Grey, Saatchi & Saatchi and the Omnicom-owned network BDDP of work across Europe and the US.

The decision to consolidate came from Danone’s Paris headquarters.

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