AA to scrap non-core services

The Automobile Association is preparing to ditch a raft of add-on services in a return to its motoring roots, sparked by a review of its business.

The review, instigated by director-general John Maxwell, covers all the organisation’s activities, except roadside rescue.

The motor rescue group has already axed two of its non-core services.

Last week, it announced it was scrapping its tie-up with energy provider ScottishPower, set up last year to offer “energy packages and AA products” to 6 million motorists. It is also ending a scheme which helps home owners find reputable builders (MW May 7).

An AA spokesman says the review will be completed within three months. “We are reviewing all non-core parts of the business to see if they are a good fit and provide a benefit to our members,” says the spokesman. Home products, such as burglar alarms, which were launched before Maxwell joined are likely to be axed.

The spokesman says the AA is unlikely to drop its motor insurance services, its driving schools or its publications. But other areas, such as home insurance, could be scrapped.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here