C4 lures C5 advertising chief

Channel 4 has again raided the Channel 5 marketing department, this time to poach Polly Cochrane, its head of advertising and promotions, to work with former C5 marketing director David Brook.

Cochrane’s new post of controller of marketing (on and off air) has been set up to alleviate some of the pressure on Brook, C4’s director of strategy and development. He has responsibility for C4’s marketing, as well as the development of the channel’s digital services.

Cochrane will co-ordinate the marketing of the main channel and the new digital station. This will include paid off-air advertising and promotion of the stations, on-air trailers and the channel’s idents.

Before joining C5 two years ago, Cochrane spent three years at Guardian Media Group, most recently as manager of product development.

Wendy Lanchin remains as C4’s head of marketing. She will focus on the long-term branding of the channel’s key programmes including The Big Breakfast, C4 News and Brookside.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here