Digests

Armando Testa, Italy’s largest advertising agency, is to open its own 100 per cent-owned agency in Paris, in September. Testa was previously present in France through a tie-up with local agency 154.

Karstadt, the German department store chain, is undertaking a national roadshow to boost awareness of its ‘My World’ Internet outlet. Twenty-six cities will be visited between May and September.

Nestlé has inaugurated La Cucina di Casa Buitoni, a showroom for its pasta and sauces brand of the same name. The ‘kitchen’, on Milan’s Via Bergognone, offers free cooking courses to members of the public.

Arbora Holding and Ausonia Higiene, which together lead the Spanish market for sanitary paper products, have merged. The new company, which markets brands such as Evax, Dodotis and Ausonia, will be called Arbora & Ausonia SL.

Michael Conrad, of Leo Burnett, will head the jury at this year’s Golden Drum festival. The event, an annual showcase for advertising from central and eastern Europe, will be held in Portoroz, Slovenia, between October 5 and 9.

Bitburger, the German beer brand famous for its ‘Bitte ein Bit’ slogan, is to move its through-the-line account to Grabarz & Partner, Hamburg. Heye & Partner, the outgoing agency, will handle this year’s World Cup-themed campaign.

Italy’s Marcolin has signed a deal with Chloe, the Paris fashion house, to market worldwide Chloe-branded eyewear, including sunglasses, from next year.

VF, marketer of Lee and Wrangler, has announced plans to introduce its Old Axe and Maverick brands to Spain. Distribution, through hypermarkets, is designed to complement sales of Lee and Wrangler, which are typically sold through specialist outlets.

Nintendo has shifted responsibility for marketing and distribution across Europe away from national offices into its Grossostheim base in Germany.

Guy Chauvel, 41, has been named head of J Walter Thompson France. He succeeds Daniel Colé, who leaves the agency after eight years. Chauvel has previous experience at Saatchi & Saatchi and EURO RSCG.

Barcelona is to unveil a campaign in September designed to position itself as the Mediterranean business city of choice. The campaign, to run in international and business titles, will use the slogan: ‘Barcelona més que mai’ (Barcelona more than ever).

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