Indy appoints LH-S to 3m ad business

Independent Newspapers UK is understood to have appointed Lowe Howard-Spink to handle the 3m creative account for The Independent and The Independent on Sunday.

The business, which was previously with M&C Saatchi, was put out to pitch after Tony O’Reilly’s Independent Newspapers of Ireland took control of the titles in March.

Three agencies pitched, LH-S, Arc and Griffin Bacal, part of the DDB network. Independent Newspapers declined to comment, but sources close to the pitch indicate that LH-S’s bid has been successful.

The agency must develop a strategy to lift circulation. Brendan Hopkins, managing director of Independent Newspapers UK, says the target for The Indy over three years is 250,000 and 300,000 for the IoS. In February, they had circulations of 216,000 and 247,000 respectively.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here