IPA and ISBA launch brand strategy training initiative

The Institute of Practitioners in Advertising and the Incorporated Society of British Advertisers are joining forces to provide client and agency training in integrated communications strategies.

A pilot course is due to run from October 15-18 and will be co-chaired by Tim Pile of the Alliance & Leicester and Simon Marquis, Zenith Media’s managing director.

Miranda Kennett, the IPA’s director of training and development says: “IPA research showed that, there is plenty of training on the nuts and bolts of marketing communications, but a dearth of training in total communications strategy.”

She says the objective of the course is to give clients and their agencies new ways to consider the “big picture” of brand communications.

The residential course will include training from leading brand strategy consultants, and case studies covering all major marketing communications disciplines. New media and the rapid expansion of media will also be a key topic.

Other issues to be addressed will include an analysis of where marketing budgets are being spent by different sectors, and an evaluation of what strategies are appropriate for various market situations.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here