Partners BDDH beats Burkitt to 3m Talking Pages brief

BT-owned Talking Pages, a telephone version of Yellow Pages, has handed its 3m advertising account to Partners BDDH after a shoot-out with Court Burkitt & Company.

The agency clinched the business this week for the 0800 600 900 service. Proposals from both agencies were put into research after the pitch list was cut from five.

A new ad push starting in June will target young urban dwellers – the key users of phone information and directory services. The media mix is still under discussion – it will include TV but will mainly comprise new media.

A spokeswoman for Yellow Pages, which owns Talking Pages, says: “The campaign will capitalise on the growth of ‘phonophiles’ who regularly make purchases over the telephone.”

Talking Pages has recently refined its caller line identification system so that it can track the location of callers more precisely and refine its ad strategy accordingly. Media planning will be handled by MSc, BDDH’s joint venture with New PHD.

Five agencies took part in initial pitches. Previous incumbent Leagas Delaney did not repitch.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here