Beer fan crosses the Finnish line

Charles Wells had a bit of a laugh this week. The brewer of brands including Bombardier and Eagle Bitter received an entry to a competition it ran 13 years ago.

The Finnish entrant, called Seppo Parviainen, is a keen collector of beer mats, and the competition, printed on one of his treasures, asked entrants to think up a caption about beer.

Charles Wells was enthralled by the cheekiness of the late entry, and sent Seppo a selection of its beers, even though it is more than a little difficult to understand what he’s frothing on about. His caption reads: “They say it’s beer up there in heaven – I wouldn’t count on it.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here