Delaney Fletcher Bozell has won the 3m account for IPC’s TV weeklies group – including TV Times. It is the first time an agency has been appointed to the group since the deregulation of television listings in 1991.
The agency is understood to have pitched against Mellors Reay & Partners, Partners BDDH and Mortimer Whittaker O’Sullivan Advertising.
Bozell will create an ad campaign for IPC’s struggling TV Times, which is scheduled to break in the autumn.
The title took a ten per cent dive in the last ABCs for the period July to December 1997, and now has a circulation of 883,281.
Bozell is also likely to work on IPC’s other weekly TV titles: What’s On TV, which has a circulation of 1.7 million and TV & Satellite Week, with 193,756.
It is understood that IPC’s in-house team Creative Solutions will work alongside the agency.
The TV listings magazine sector is becoming increasingly competitive, with players such as BSkyB poised to take advantage of digital TV by re-launching its monthly TV guide as a weekly title.
With the advent of digital TV, viewers will also have interactive access to programme information across both digital and analogue systems through electronic programme guides.