Digests

Havas Advertising is poised to make a significant announcement at this week’s shareholders’ meeting. It has also acquired LMG, the Lifestyle Marketing Group specialising in sponsorship for music, cinema and leisure.

1576 has won the 2m 1999 Glasgow Year of Architecture & Design account after a head-on pitch with the Morgan Partnership. 1576 will produce posters five times the size of 48-sheet sites.

The Lowe Group has acquired the London PR and eduction agency Fusion Communications. The agency will be renamed Lowe Fusion Healthcare.

Boris Becker, the German tennis champion, is setting up a company, called Boris-BeckerMarketing, to market himself more effectively.

Joop!, the German fashion house, has appointed Hamburg ad agency Select to run a worldwide image campaign.

In Real Life, HHCL’s events and exhibition agency, has developed the Tango ‘Barmy Army’ roadshow tour to encourage football fans to sample the four Tango flavours as inspiration to England’s World Cup team.

Charles Walls, the Leeds agency, has created a 400,000 campaign to support Great North Eastern Railway’s launch of a new service, Standard Plus, on the Leeds to London line. The ads, which will run on radio and poster sites, pushes the scheme which offers complimentary tea, coffee and newspapers, dedicated crew and meals.

Granada Men & Motors, the late-night cable and satellite TV channel, is launching a press campaign for the summer featuring page three model Jo Guest. The ads, through Curio Assoc, will appear in titles which include Loaded, Maxim and Esquire.

DMB&B has created a poster campaign for the Australian Tourist Commission which will break on June 1.

Noble Cooney & Bains is using sports presenter Des Lynam in its new ad campaign for Sola Optical, the ophthalmic lens manufacturer.

Mortimer Whittaker O’Sullivan has created a TV ad campaign for CVC Capital Partners, the equity brokers. The ads will air on CNN.

Concord has created a poster campaign for Adidas featuring basket ball champion Kobe Briant. The ads are displayed on up-ended poster sites to emphasise the ‘jumping ability’ of Adidas shoes.

Lopex has bought SLR Direct and not MBO, as reported in Marketing Week (May 21). The group already owns MBO.

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