Digests

Procter & Gamble is reported to be scrapping its Marketing Breakthrough 2000 programme aimed at cutting marketing spending from 25 per cent to 20 per cent of sales. Instead it will invest in new products.

The Mirror Group disclosed this week that it has spoken to German media group Axel Springer which is considering making a bid for the media company. Meanwhile the Group admitted that it has held takeover talks with regional newspaper group Trinity International but that they will not progress further.

St John Ambulance has appointed Brian Rockell to the new position of director of marketing. He was previously director of trading and public affairs for the charity.

United Biscuits has agreed to buy Delacre, the European-based biscuit business, from Campbell Soup for 75m ($125m) in cash. Campbell recently sold its European confectionery business, Continental Sweets, and last week announced its intention to sell Fresh Start Bakeries.

Lego has signed a deal with Lucas Licensing to market Star Wars construction toys around the world.

The Imperial Cancer Research Fund has appointed Richard Taylor, retail operations director of the Early Learning Centre as head of retail, overseeing 471 shops.

Britons spend nearly 5bn a year on secondhand goods, according to a new survey commissioned by secondhand goods retailer Cash Converters.

Goldfish Guides, the consumer information guides, launch next week with a six-week ad campaign in the Central region. The total national ad spend will be 5m.

Guinness Original sales have declined by three per cent by volume to 151,000 barrels, and Draught Guinness sales have slipped three per cent to 120,000 barrels in the take-home trade over the last year, according to Whitbread’s new Take Home Market Report.

Nescafé (right) is spending 1.5m to promote ‘Nescafé United in the Park’ – a festival which will provide live coverage of World Cup matches on huge screens in Glasgow and London.

Schwan’s, the frozen pizza company, will open a factory in Germany in October in time for the UK roll-out of its new bake and rise Freschetta pizza. The Freschetta pizza is currently on trial in the Iceland chain.

easyJet has introduced online booking on its Website designed by Tableau.

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