IMG appoints supremo

Mark McCormack’s International Management Group (IMG) has promoted Eric Drossart to senior vice-president, and managing director for Europe, Africa, and the Middle East.

The move makes Drossart one of the most powerful men in the sports business world. IMG, a privately owned company, earns revenues of 1bn a year.

Drossart replaces Ian Todd, who left on Friday for the US to set up a sports marketing division with sportswear giant Nike.

An IMG executive says that Drossart, a former Belgium tennis professional, was “favourite” to replace Todd when news of his departure came last year (MW September 2 1997).

Former colleagues say Todd is particularly skilled at negotiating complex deals. But Drossart is intimately familiar with the global TV market, which is vitally important to IMG’s business.

Drossart was formally head of IMG’s TV arm, Trans World International (TWI). He keeps his old position, but it is understood that IMG will look for a replacement.

Peter Lewinton, managing director of Universal Sports Marketing, who worked for seven years at IMG, says: “Drossart gets on well personally with McCormack and is liked inside the industry. But as the market becomes more competitive, IMG will face challenges to its dominance.”

Drossart becomes one of McCormack’s three trusted lieutenants.

The other two are Alastair Johnston, managing director of Asia, Australia and the Pacific Rim, and Robert Kain, managing director for North and South America. All three report directly to McCormack.

IMG represents top sports stars and owns sports broadcasting rights for everything from football to tennis and golf.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here