Mirror Group to make first foray into radio

The Mirror Group is planning its first venture into radio by launching a bid with Chrysalis Radio for the new Central Scotland radio licence, covering Glasgow and Edinburgh.

If the deal goes ahead it will also be the first time that Chrysalis Radio, which owns London station Heart and the Galaxy dance stations, has entered into joint ownership of a radio station.

A Mirror Group spokeswoman says all details about potential partners are confidential, but adds: “We are proposing to be actively involved in a bid.”

Chrysalis chief executive Richard Huntingford says: “We will be in a position to make an announcement on our partners in the Scottish radio bid next week.”

It is understood that the Mirror Group, publisher of Britain’s second biggest-selling tabloid, sees an opportunity to expand its influence in Scotland, where it already owns The Daily Record.

The group, which owns cable channel Live TV and interests in Scottish Television, is also keen to make its first foray into radio ownership.

A source says: “The Mirror Group has been ‘in conversations’ with Chrysalis but it has also been approached by at least three other companies.”

Bids for the licence are due on July 28. A number of stations intend to bid, including London based Xfm and the Independent Radio Group which owns Scot FM.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here