TBWA GGT to face 4m twin blow as merger fuels reviews

Marston’s, worth about 2m, is officially seeking a new advertising agency and The British Heart Foundation is “reviewing the situation” following the merger of TBWA Simons Palmer and GGT, due to conflicts of interest.

Last week’s merger of the London agencies followed the announcement that TBWA International and BDDP Worldwide would combine to become TBWA Worldwide.

GGT handles Scottish Courage’s market-leading ale John Smith’s Bitter, prompting the review at Marston’s – an account originally held by Simons Palmer.

John Steel, Marston’s director of brands marketing, confirmed he would be looking for a new agency because of client conflict.

He says: “We have had a very long and fruitful relationship with TBWA Simons Palmer but now we will be looking to find somebody else.”

Marston’s was one of Simons Palmer Clemmow Johnson’s first clients when the agency was set up almost ten years ago.

Steel says: “We are one of its oldest clients, and it was our first real contact with advertising.” Steel, who joined Marston’s three months ago from Premier Brands, will lead the review.

The British Heart Foundation account, formerly with Simons Palmer, is likely to move because of GGT’s work for Rothmans.

Maxine Smith, director of communications at The British Heart Foundation, says: “As things stand the agency is in breach of contract with us. It is not a tenable situation and we are quite happy to talk to other agencies.”

The 2m account has been at Simons Palmer for eight years.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here