Guardian Royal Exchange is axing the post of marketing director, held for the past two years by Larry Cattle, in a reshuffle sparked by its acquisition of PPP Healthcare. Cattle leaves shortly to join financial actuaries Bacon & Woodrow, where he will develop new marketing plans. His position at GRE is being scrapped, but will […]
A secret report is sitting on the desk of Irish agriculture minister Joe Walsh. He is considering its contents, which may anger the British Government and the British beef industry. The report has been prepared by the Irish Food Board, and examines how Irish beef exports can be marketed across Europe. It includes plans to […]
Mark McCormack’s International Management Group (IMG) has promoted Eric Drossart to senior vice-president, and managing director for Europe, Africa, and the Middle East. The move makes Drossart one of the most powerful men in the sports business world. IMG, a privately owned company, earns revenues of 1bn a year. Drossart replaces Ian Todd, who left […]
Marston’s, worth about 2m, is officially seeking a new advertising agency and The British Heart Foundation is “reviewing the situation” following the merger of TBWA Simons Palmer and GGT, due to conflicts of interest. Last week’s merger of the London agencies followed the announcement that TBWA International and BDDP Worldwide would combine to become TBWA […]
British athletics has faith in Alan Pascoe. The man who brought home a silver medal for his part in the 4 x 400m relay at the 1972 Munich Olympics is returning to the track. But this time not as an athlete, but as a marketer. Pascoe – who for a decade has been one of […]
VF Corporation, parent of jeans brands including Lee and Wrangler, has lost its marketing director for Northern Europe, just one month after he was appointed. Peter Abbiss was appointed to the new role in April (MW April 16), as part of a restructure of the company’s European marketing operation. He is moving to Niceman Merchandising […]
Italian sports brand Kappa is launching a multimillion pound pan-European campaign for its menswear collection, featuring Formula One champion Jacques Villeneuve. The push, which is worth about 1m in the UK, has been created by controversial Benetton photographer Oliviero Toscani. It promotes the company’s men’s lifestyle range, Robe di Kappa, which includes jeans, knitwear, moleskin […]
Alarm bells are ringing at the fourth emergency service. The Automobile Association is returning to its core roadside rescue business as it faces a squeeze from a bigger and broader RAC, and the launch of Direct Line’s low-cost car rescue service. It emerged last week that the AA is reviewing non-core services (MW May 21) […]
Peter Clay’s analysis of the road rescue scene is misleading on two counts: firstly, he attributes the AA’s record of recruitment of l .8 million new members since 1993 to “the 4th Emergency Service” campaign. He fails to report that from August 1 1994, when the AA prised the Vauxhall contract from the RAC, all […]
Don Marketing, the sales promotion agency alleging Shell breached copyright on the idea it used to create the Shell Smart card scheme, has placed an advertisement in this week’s Marketing Week warning businesses they may face legal action if they join the scheme. Under the headline “Shell Smart Legal Notice”, the ad sets out the […]
The Mirror Group is planning its first venture into radio by launching a bid with Chrysalis Radio for the new Central Scotland radio licence, covering Glasgow and Edinburgh. If the deal goes ahead it will also be the first time that Chrysalis Radio, which owns London station Heart and the Galaxy dance stations, has entered […]
There’s a red and blue letter day for Channel 5 this month – our own football double achieved in our first season of European competition. Not only did Chelsea win the European Cup Winners’ Cup to ensure that Channel 5 will again cover their games, but we will also cover Liverpool’s in the Uefa Cup […]
The increasingly heated battle for control of poster and street furniture company the More Group took another turn this week with the announcement of a new offer from French rival New Decaux, if its former bid is cleared by the UK’s competition watchdog, the Monopolies and Mergers Commission (MMC). Last week the More Group board […]
In your recent Advalue on the Automobile Association last week, Peter Clay said he didn’t know who came up with “the 4th Emergency Service” as a positioning for the AA and that the person or people responsible should retire basking in the glory of a job well done. Well, it was us at Interbrand Newell […]
Bass is attempting to inject fresh enthusiasm into its alcopops brand Hooper’s Hooch with the launch of a limited summer edition in time for the World Cup. The new drink, called Hoo La La, will be lemon, lime, orange and peach fruit flavour and will have an alcohol by volume strength of five per cent. […]