Last week BBJ Media won Cable & Wireless Communications’ 50m media planning and buying account, prompting its euphoric managing director Jerry Buhlmann to endow CWC with “enormous vision and potential”.
Exclusive research for Spotlight by NOP Family demonstrates the extraordinary impact of the screen in all its forms on Britain’s children. It is hardly surprising to find that virtually all – 95 per cent – of seven to 17-year-olds have watched television in the past week, but more than eight out of ten have also […]
The Daily Mail, as it will be the first to remind you, is a modern miracle. It recently announced that its circulation outperformed all other newspapers in the quality market and was at its highest for 32 years. It’s no mean boast. The paper’s success is hard won in a fiercely competitive industry. But behind […]
CHBi, one of Britain’s first and biggest new media agencies, is to be bought outright by one of the US’ best known new media agencies, Razorfish, on June 1. CHBi, which has built its annual turnover to 2m since launch three years ago and now employs 28 staff, will operate under the banner CHBi Razorfish. […]
There are 22 million cars in this country and the vast majority of them have a radio, which makes it unsurprising that in-car listening accounts for about a fifth of all listening hours. But who are the in-car listeners, and what do we know about their listening habits behind the wheel? Rajar surveys in-car listening, […]
Later this summer the Government will unveil its strategy for the future of British tourism. Promised by culture secretary Chris Smith in December, it will be tourism minister Tom Clarke who will have the task of implementing what is designed to boost both Britain’s domestic and overseas tourism. But last week the English Tourist Board […]
In its unceasing attempt to titillate the masses at their own expense, the BBC is looking for people who are suffering from an attention-seeking illness, possibly Munchhausen’s syndrome but anything similar will do. Following the popular appeal of the dreadful learner driver, the awful woman who hogged the camera on the cruise ship, and the […]
Channel 4 has again raided the Channel 5 marketing department, this time to poach Polly Cochrane, its head of advertising and promotions, to work with former C5 marketing director David Brook. Cochrane’s new post of controller of marketing (on and off air) has been set up to alleviate some of the pressure on Brook, C4’s […]
Cable & Wireless Communications has handed its 50m media planning and buying account to BBJ Media.
Lever Brothers’ 25m launch of Persil Tablets has been hit by a supply shortage which has left supermarket shelves empty. The tablet version, intended to rejuvenate the brand following the 1994 Persil Power fiasco, was launched at the beginning of this month. But Lever has been unable to keep supermarkets supplied with all lines of […]
The Omnicom Group has announced the merger of BDDP Worldwide and TBWA International – to be called TBWA Worldwide. The move will be followed later this week by the merger of the group’s London agencies GGT and TBWA Simons Palmer. The combined agency group will be headed by chairman William Tragos, co-founder of TBWA. Michael […]
The Guardian is putting its 2m creative advertising account out to tender following an acrimonious split with Leagas Delaney, its agency of seven years. Bruce Haines, Leagas Delaney chief executive, says: “We are proud to have contributed to The Guardian’s success over the past seven years. To say we are distressed and angry at the […]
Ericsson is launching the UK’s first mobile phone which can connect laptop computers to the Internet without cables. The SH888 phone is the first new product from Ericsson since its 20m global “Make yourself heard” brand campaign broke in February and will link product and brand advertising. National press ads, through Young & Rubicam, will […]
Good evening, and welcome to the Grosvenor House, for what is positively the last event in the 1997/98 media awards calendar. My name’s Torin Douglas and, as you know, this week marks the culmination of the season, with no fewer than three awards dinners in seven days – the Royal Television Society Sports & Journalism […]
“Our research into the effectiveness of direct mail suggests that people who are dead, or who don’t live there anymore, don’t tend to respond very well to mailings.” A tongue in cheek comment, perhaps: but also one that Mark Roy, managing director of the REaD Group, believes highlights a major problem for the UK’s direct […]