CarlingNet (ww.fa-carling.com), the football Website, has signed up online sales house TSMSi to sell advertising and sponsorship on its service. The site, which is owned by brewing giant Bass, sponsors of the FA’s Premiership, generates 4 million page impressions a month. The account win follows TSMSi’s loss of the sales contract for ITN’s Website last month (MW May 28).
Good Technology, the London-based agency, has developed a UK-focused site to support the launch of Columbia Tristar’s Godzilla feature film in the UK on July 17. The site (www.godzilla.uk.com) features games and promotional material about the film. “All applications are Euro-centric,” says the agency’s managing director Richard Davies.
NMTV, which plans to launch Internet-delivered TV programming and personalised business information services, unveils details of its plans this week. The company says it has raised 4.5m and hired 50 staff to operate its services from central London.
Online Magic, which last week announced its takeover by Omnicom-owned Agency.com, has hired Rob Passmore as account director. Passmore, previously business manager at Saatchi & Saatchi Vision, will handle BT, Hewlett Packard and DTI accounts. Amanda Wise also joins the agency as senior account manager on Air Miles and British Airways, after a spell as a director of Sydney-based Radiant Productions.
True North, the Chicago-based agency group, has confirmed plans to merge its interactive agencies Modem Media and Poppe Tyson to form what it claims will be “the world’s largest digital marketing communications company”. Tim Sexton, managing director of Poppe Tyson’s London office, says the move “formalises the relationship” between the sister agencies’ UK activities. The combined UK office will handle a client list including Citibank, The Financial Times, Harper Collins (above), IBM, Kodak, Sony and the Rugby Football Union.
Netscape, the leading Web browser, has announced first quarter revenues of $127.2m (77m), up marginally on revenues of $125.3m (75.9m) for the final quarter of 1997, and significantly reduced operating losses during the period. But latest survey data shows Microsoft’s rival browser Internet Explorer is closing the gap on Netscape’s lead. ZD Market Intelligence reports Netscape’s share among PC users dropped to 54 per cent in January, down from 63 per cent 12 months previously. Internet Explorer stood at 39 per cent…
…Microsoft-owned Website MSN and search engine site Excite have both announced plans to bolster online gaming content within their services to boost site traffic. Excite has linked with Total Entertainment Network, while Microsoft has announced plans to promote a number of “premium online-only”.