Holsten is to sponsor this year’s NFL World Bowl American football event, which takes place at Frankfurt on June 14. Holsten already has sponsorship arrangements with two NFL Europe teams.
Burger King says it will continue its current promotion in Spain, which is linked to football. The company denies that the scheme, entitled ‘Get into Burger King or find yourself offside’, infringes rules on marketing linked to the World Cup.
Rowenta is to run a pan-European campaign to support the launch of its Delta vacuum cleaner. TV ads developed by Publicis, Frankfurt, will break first in France and Germany.
The Spanish data protection agency, APD, is proposing fines of up to ten per cent of turnover on companies misusing customer information. The call follows recent judgements made against TelefÃÂ²nica, which have resulted in fines totalling 600,000.
Cadbury has appointed Munich agency Hiel/BBDO to handle its advertising in Germany. First work, to appear on posters in September, will feature the brand’s chocolate eclairs.
Pizza Hut (right) has put its Ff50m (5m) French advertising account, formerly at CLM/BBDO, into Ayrault & Compagnie. Instead of TV, the focus will now be on print and poster work. Pizza Hut has 130 outlets in France.
La Repubblica, the Italian newspaper, has launched a loyalty scheme called ‘Club Repubblica’. Devised by Wunderman Cato Johnson, the scheme offers members discounts at a range of companies such as KLM, Swissair and Europcar.
Decathlon, the French sporting goods chain, has launched its first mail-order catalogue. The 64-page publication is designed to complement Decathlon’s presence on the Internet and Minitel
Codacons, Italy’s consumer protection body, has called for a ban on advertising on the outside of buses, describing it as ‘subliminal’.
Martini is the latest brand to advertise on the outside of aeroplanes. The company has signed a six-month, Ptas250m (1m) deal with Air Europe, in Spain…
…in Italy, Martini has introduced its first single-serving aperitif. Advertising to support the launch, through Armando Testa, will appear on TV, radio and posters.
SAT 1, the Berlin-based television channel, is to re-introduce programming targeted at Austrian viewers.