Center Parcs in UK director hunt

Center Parcs is looking for a UK sales and marketing director to replace Tom Wright, after his promotion to the new role of marketing sales and development director for Center Parcs Europe.

The new marketing director will report to Center Parcs UK managing director Peter Moore and will also work closely with Wright, who is now based in Rotterdam.

Scottish & Newcastle-owned Center Parcs specialises in short-break holidays and has 13 villages in Europe including three in the UK, at Longleat, Thetford and Sherwood Forest. Its continental sites are based in Holland, Germany and Belgium.

The new UK marketing director will work with Wright, a former Carlsberg-Tetley new product development director, to create a more integrated European marketing strategy.

In April, the company appointed the Bates Group to handle the 10m Center Parcs account after announcing that it wanted to use a single agency network across Europe.

Wright says: “The appointment of Bates and my new role shows that there will be more convergence in terms of marketing across Europe.

“There will also be an increasing emphasis on relationship marketing and this will form a critical part of the marketing mix because so many of our clients are repeat customers.”

Wright has been managing both the European and UK marketing and sales for the past two months.

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here