Coke joins 60m FA sponsorship line-up

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Coca-Cola is to be the third sponsor in the 60m Football Association’s Associate package, covering the England team and the FA Cup. It joins One-2-One and Umbro.

The FA is looking for ten sponsors to sign four-year deals in the package, which is the most expensive sponsorship in the UK to date.

Louise Terry, spokeswoman for Coca-Cola, says: “It’s likely that after more than 20 years of being involved in youth training programmes with the FA, we would continue to be involved as a Football Associate.”

One-2-One is to replace car breakdown and insurance company Green Flag as the main team sponsor of England after the World Cup.

The FA has agreed a five-year 50m deal with Umbro Europe to make the England team strip. As a result Umbro has automatically joined the Football Associates line-up.

The FA is also seeking a replacement to Littlewoods, as FA Cup sponsor.

The Football Associates package starts after the World Cup and runs to the World Cup 2002. It combines the major FA properties, such as the England team, the FA Cup and the Charity Shield.

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