There’s only one thing to do if you want to get ahead, and unfortunately it’s probably too late for many of today’s Marketing Week readers.
The secret: start reading our robust journal at an early age. It has worked for Ajaz Ahmed who set up AKQA online marketing in 1993 when he was just 20-years-old.
According to a recent feature in The Sunday Times Magazine Ahmed, whose company now turns over 7m, took out a subscription to Marketing Week at the tender age of 14.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.