Digests

Walt Disney Attractions has promoted Tom Allen to regional vice-president responsible for marketing and sales Europe, Middle East and Africa, and Stephen Park to director marketing sales for UK and Ireland…

….Disney Interactive has signed a cross-territory agreement with Sony Computer Entertainment. The deal gives PlayStation the right to publish and distribute titles based on forthcoming features including Tarzan and A Bug’s Life.

Former Cadbury marketing controller Stephen Mawby has joined Glendinning Management Consultants as a director of consulting. Mawby left Cadbury six months ago (MW December 11 1997).

Autoglass has appointed Jeff Boekstein as its sales and marketing director. He was previously managing director of sister company PG Autoglass in South Africa.

Visa International is launching a smart card in partnership with Standard Chartered Bank to allow consumers to charge their credit account, make payments from their bank and collect store loyalty points.

The British Heart Foundation is launching ‘Start a Heart Appeal’ on June 8 to raise money to buy defibrillators. There will be a 1m marketing spend to support the campaign.

Wrangler, the jeans brand owned by VF Corporation, is to sponsor Leon Haslam (right), the motorcycle racing hopeful.

Airtours marketing director Richard Carrick has been promoted to deputy managing director.

The European Parliament is launching a new cartoon mascot Captain Euro to combat the EU’s ‘major image and identity crisis’ through agency Twelve Stars.

British Gas Energy Centres, trading as Scottish Gas Energy Centres in Scotland, is to open concessions in Sainsbury’s Homebase stores.

Littlewoods is entering the 450m telephone betting market with the launch of Bet Direct, a telephone betting operation which is being trialled in Scotland.

Barr Soft Drinks has launched Tizer Ice supported by a 3m ad budget.

Vodafone Group plc has announced pre-tax profits up 21 per cent to 650m for the year ended March 31 on turnover of 2.47bn. UK operating profits were up eight per cent.

Oftel is further cracking down on junk faxes, forcing companies to remove names of people who have asked not to be sent faxes.

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