Isn’t bunny ad supposed to be funny?

Sorry – have I missed something? The Duracell bunny flattened in an ad by an Audi Tdi is, I seem to remember, a pink, toy rabbit. That’s toy, as in “not real”, and pink, as in “not rabbit coloured”. Yet apparently, hordes of animal lovers are queuing up to lambast Bartle Bogle Hegarty and claim that the ad “trivialises the killing of wildlife”. The big guns of the ASA have even been called in, presumably to smack BBH’s hands and tell them they’re bad boys.

Perhaps the ASA might save a shedload of time, effort and money if it sent complainers away to look up the word “irony” in their dictionaries. Or has irony been banned while I wasn’t looking?

Mark McArthur-Christie

Oxfordshire

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here