Schering-Plough to launch ‘lens’-shaped oral ulcer cure

A mouth ulcer remedy shaped like a contact lens has been developed by global pharmaceutical manufacturer Schering-Plough Consumer Health.

The innovation will be marketed under the established Rinstead brand, and will be called Rinstead Contact. Consumers place the tiny antiseptic disc over an ulcer to bring pain relief.

It is scheduled to launch this July, though no final date has been set. Schering-Plough refuses to supply details of the product’s launch campaign.

The Rinstead range already comprises Adult Gel, Pastilles and Teething Gel (for babies). These products include medicines to protect against infection and to numb the pain of mouth ulcers or teething.

Rinstead’s main rival is Bonjela, part of the Reckitt & Colman portfolio. The oral lesion/teething gels market in the 52 weeks ending on May 3, 1998 was worth 10.3m. This compares with 9.3m in the same period in the previous year, according to Taylor Nelson AGB.

Last summer Rinstead launched a poster campaign to target young people with its Pastilles variant. This followed research which showed that young people’s lifestyles, with late nights and work stress, mean a substantial proportion of mouth ulcer sufferers are young.

Colgate Total is about to knock Procter & Gamble’s Crest from its number one slot in the US toothpaste market, according to research from Datamonitor. Crest has been US market leader for 30 years.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here