Toys for the boys – not the girls

I enjoyed your Spotlight article on children and computers (MW May 28), but some of the perceptions and conclusions were naive at best.

Suggesting that current themes and imagery in games software hold little interest for girls is way off beam – girls are simply not prepared to waste hours on futile pursuits in front of a computer screen. Boys (and men?) are the ones driving the games market, a brief look at the advertising and packaging surely tells you this.

Quite where you managed to find such a tame picture of Lara “Tomb Raider” Croft I do not know. Readers familiar with games software development of recent years will know that this game is sold on one feature only – the female protagonist as you politely put it. Grown men are actually spending time and money downloading “Internet fixes” for this game, purely to enhance the appearance of her nipples as she cavorts on screen.

There are plenty of excellent PC games with, dare I say it, educational content available. It’s no surprise to me, but what a huge pity that not one of these appeared in your “top 14” listing.

Chris Hession

PC Services


Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here