Brief

First Telecom, the national and international discount calls company, launches its debut TV campaign this week with a branding push. The two 30-second ads, created by Walsh Trott Chick Smith, will run initially for six weeks in the London area on ITV, Channel 4 and Channel 5. The TV campaign will be backed by direct response ads in the national press and a direct marketing campaign. A hand with an extended index finger to signify ‘first’ is used as a branding device, with the straplines ‘Think First’ and ‘First Telecom’. The hand makes various signals, while the voiceover promises savings of up to 50 per cent on international calls. The campaign forms part of the company’s 2m spend this year.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here