The later rounds of the World Cup will be a platform for the second TV ad in Coca-Cola’s campaign celebrating the passion of football fans. The ad called ‘Love’ created by Amsterdam agency Wieden & Kennedy is due to break on June 22, just before the start of the tournament’s knock-out stages, and follows ‘Qualify’ which first aired at the World Cup draw in December last year. The ad tracks the mood of fans as they go through the pain of seeing their team lose.
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