The Leith Agency and Roose & Partners are competing head on for the 6m Caffrey’s ale account. Leo Burnett, DMB&B and Ogilvy & Mather have been knocked off the shortlist.
The Advertising Association has revealed that total advertising expenditure in the UK for 1997 rose to 13.14bn – a nominal increase of 9.3 per cent, or six per cent after allowing for inflation.
Bean Andrews Norways Cramphorn has been appointed to handle the 1m UK advertising account for Betty Crocker, the US cake mix brand which is owned by General Mills.
Psion, the UK-based handheld computer manufacturer, is holding a pitch for its 1m creative account.
TBWA GGT Simons Palmer has created a press campaign for Cadbury’s new Marble bar (right). The ads use the strapline: ‘New Cadbury’s Marble – The bar with an expensive taste.’
Leopard, the Cambridge-based marketing services agency, has changed its name to Warman & Bannister.
FCA! has created a press campaign for haircare brand Henara, using the strapline ‘Be a natural phenomenon’.
Havas Advertising is to buy a majority stake in French advertising agency start-up Enjoy Scher Lafarge.
The Advertising Standards Authority has received 45 complaints about national press ads for Nicky Clarke’s Sport range of haircare goods, created by Publics Focus. The ads show naked or partially-dressed models.
GGT has created TV ads for Bulmer’s Scrumpy Jack cider, featuring idealistic young green campaigners. The ads will run on Sky TV this summer.
Faulds is to create a press and poster campaign to support Skydrive – the joint initiative between Avis car hire and British Midland.
Golley Slater & Partners has created the launch campaign for the Honda TRX450 All Terrain Vehicle, targeted at the agricultural market. The ads feature Bovril and Trebor Extra Strong Mints lookalike packaging to convey a message of ‘beefiness’.
The Advertising Agency Register has published the 1998 edition of its Lifestyle Pocket Book.