Digests

Fossil, the watch and fashion brand, has opened its first European retail outlet, in Amsterdam. In addition to watches, the store will sell sunglasses and other fashion accessories.

Spanish television companies may face fines as the volume of advertising they carry continues to exceed permitted levels. In May, according to figures from CIA Medianetwork, 135,679 ads were broadcast, 15 per cent more than in the same period the previous year.

SmithKline Beecham has been awarded the Deutsche Marketing Preis, Germany’s top marketing award, for its marketing of brands such as Odol mouthwash and Dr Best toothbrushes. The award was made by DMV, Germany’s marketing association.

Micro Compact Car, maker of the forthcoming Smart car, has signed an agreement with Avis Europe. Under the terms of the deal, buyers of a Smart car will enjoy access to a range of rental facilities provided by Avis.

Alain Labergère, chairman of Bestfoods Europe, has been named head of the Conféderation des Industries Agroalimentaires (CIAA), the pan-European food industry lobbying group.

Skoda is to sponsor ‘Das Gesicht 98’, this year’s edition of the annual German beauty competition, the largest of its kind in Europe. Other sponsors include L’Oréal and TUI, the travel company.

Máster Cadena, Spain’s leading retailer of household electrical appliances, has announced plans to open a further 80 outlets in the country. The company currently operates 1,045 stores.

Italy’s telecommunications authorities have awarded the country’s third mobile phone licence to Wind, a joint venture between Enel, France Telecom and Deutsche Telekom.

Casino, the French supermarket chain, is testing Casino 24, an automatic product dispenser sited independently of traditional sites. The first such machine, in Lyon, stocks more than 200 items.

Danone has increased its stake in Gastrodrink, a Swiss distribution company, to 100 per cent. The move is designed to simplify marketing of the company’s beers in Switzerland.

Audi A4 TDI TV and print work, produced by Tandem DDB Needham, won top prize at the recent Festival Publicitario de San Sebastian, Spain’s leading advertising festival. ONCE, the charity for the blind, was named Advertiser of the Year.

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