Equity is to meet the Institute of Practitioners in Advertising and the Incorporated Society of British Advertisers for the first time in 14 months.
The move follows a decision by the actor’s union to lift a ban on members featuring in ads provided they are allowed to accept work under the terms of an expired 1991 agreement.
The ban was introduced by Equity last September, following a failure to agree on new terms on repeat fees for voice-overs.
The dispute had arisen with IPA and ISBA during negotiations for a new agreement to replace the 1991 agreement, which expired last April.
An agreed joint statement was released yesterday (June 16) by the IPA. It says: “Following an approach from Equity, the IPA and ISBA have agreed to meet them to explore whether grounds exist on which further progress in negotiating a new agreement might be made.”
It is understood that the original issue of payment for repeat fees will be on the agenda, as well as the wording of a collective agreement to replace that reached in 1991.
During the boycott, members of the union were criticised for breaking the ban. They included actor/ director Stephen Berkoff who did a voice-over for McDonald’s.