Powerhouse 4m media to McCann

Powerhouse, the 117-strong UK home appliance chain, has appointed McCann-Erickson Birmingham to handle its 4m media spend over the next 12 months.

The account was won following a three-way competitive pitch between McCann, incumbent PHD Compass and Manchester-based Hackett Tinker Frost Media. Creative work will stay with Northampton design company JSP.

“Our current programme includes everything from TV to door-to-door,” says a spokeswoman for Powerhouse. “We are expecting the agency to review and assess effectiveness, as well as put forward new media channels where appropriate.”

Powerhouse is expected to open another six superstores this year, and shift its focus from high-street locations to out-of-town superstores. It has recently benefited from a boom in the white goods market.

Turnover for the group during the year ending March 28 was 153.5m. Pre-tax profits stood at 7.2m, compared with 4.8m in 1997.

Powerhouse has stores in the Midlands, Southern, Eastern areas of England and South Wales and sells both brown and white goods.

The company was originally owned by Eastern Electricity, Southern Electric and Midlands Electricity and was acquired by Hanson in 1995. In June 1996, the company underwent a management buy-out headed by chief executive Glyn Moser .

Last year Powerhouse spent 2.4m on advertising (source ACNielsen-MEAL).

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here