Why ambient ads are no joke

Martin Croft reckons that ambient media has only one problem – not being taken seriously. This may well have been true even a few years ago, but no longer.

If you can put over the message, raise a smile on a few (hundred thousand) faces, pull national TV, news and trade papers and the client is happy enough to part with chunks of his or her budget for the honour of it all, why not?

We’re not sure that ballooning fits into the category of ambient media, but the very fact that a learned journal devoted three pages to it seems to finally answer Martin’s rhetorical question.

Donald Smith

Virgin Airship & Balloon

Company

Shropshire

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