Border TV picks JWT for 1m radio launch

Border Television has appointed J Walter Thompson Manchester to the 1m launch account for its North-west radio station Century 105, due to go on air in September.

The company saw six agencies, including media-only operations. McCann-Erickson Manchester is also understood to have pitched for the creative account. The 1m media business has been won by MediaVest Manchester.

John Myers, group managing director of Border Radio Holdings, says: “JWT showed real creative flair and I am looking forward to working with it on our launch strategy.

I believe we will certainly be noticed.”

Border was awarded the North-west radio licence last February. According to Myers, the success of Century Radio North-east, which has achieved 20 per cent reach, lay behind its successful bid for North-west.

Border claims the new licence has the largest geographical coverage in the UK outside London and can reach a potential audience of 5 million.

The company has raided Capital Radio for its first sales director, Julian Carter.

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here