Border TV picks JWT for 1m radio launch

Border Television has appointed J Walter Thompson Manchester to the 1m launch account for its North-west radio station Century 105, due to go on air in September.

The company saw six agencies, including media-only operations. McCann-Erickson Manchester is also understood to have pitched for the creative account. The 1m media business has been won by MediaVest Manchester.

John Myers, group managing director of Border Radio Holdings, says: “JWT showed real creative flair and I am looking forward to working with it on our launch strategy.

I believe we will certainly be noticed.”

Border was awarded the North-west radio licence last February. According to Myers, the success of Century Radio North-east, which has achieved 20 per cent reach, lay behind its successful bid for North-west.

Border claims the new licence has the largest geographical coverage in the UK outside London and can reach a potential audience of 5 million.

The company has raided Capital Radio for its first sales director, Julian Carter.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here