Brief

Packard Bell, the PC manufacturer, is launching a 2m consumer advertising campaign this week through M&C Saatchi. The campaign highlights Packard Bell’s commit-ment to satisfying consumer demand for innovative technology. One press execution shows a woman trying to drill to Australia – through her living room floor – in an attempt to match Packard Bell’s face-to-face video-conferencing capabilities. The press campaign, running in titles such as PC Magazine, PC Home and ComputerActive!, will be backed by radio advertising.