Can rescued souls be loyal ‘customers’?

Since John Astbury of the Maritime & Coastguard Agency (letters, MW June 18) is now referring to those unfortunate souls plucked from the sea as “customers”, I can hardly wait to study the mechanics of the customer loyalty reward scheme which

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Since John Astbury of the Maritime & Coastguard Agency (letters, MW June 18) is now referring to those unfortunate souls plucked from the sea as “customers”, I can hardly wait to study the mechanics of the customer loyalty reward scheme which must surely follow!

Angus Robertson

Robertson Darby Advertising

Bristol

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