KMI expands the King of Shaves range

King of Shaves, the mass-market shaving products label, is expanding its portfolio with the launch of four new grooming ranges.

Only one range, Kinexium, will carry King of Shaves branding. It will be more expensive than the original product and is due to launch at the beginning of July.

Parent company KMI has created a range of products for Tesco, called PS, which stands for “problem solved”. The range, which includes shampoo and shower gel, will cost between 2.99 and 3.99.

The company is taking on market-leading deodorant body spray Lynx with its own version, 24Seven. It will target 13- to 22-year-olds, when it launches in September.

KMI has also created a grooming range for upmarket shirtmaker Ted Baker, called Skinwear. It includes a fragrance and shaving products and will be available from September 19.

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here